The leading exchange marketing agency uses the best communication tactics

Aaron silva
3 min readJan 25, 2021
Crypto Exchange Marketing

The leading exchange marketing agency will utilize both free and paid tools to drive more traffic to your trading platform. The main aim will be to increase the number of leads and conversions and drive a positive buzz, especially among your target audience. The team members include content writers, business development managers, project managers, social media analysts, copy editors, photographers, videographers, website developers, public relations experts, illustrators, designers, SEO analysts, and campaign managers.

They will ensure that your message is transparent, help in establishing a strong presence in the market, communicate regularly and measure the results achieved. They will work with Crypto exchanges, blockchain companies, Defi projects, ICO’s, IEO’s, STO’s, asset management companies, Fintech companies, startups, and entrepreneurs.

Their main services are

  • Crypto Influencer marketing on YouTube.
  • Sharing press releases with the top PR publications like Coinspeaker, Blockonomi, Cointelegraph, and ICObench in the industry.
  • Aggressive promotion directly with the investors via Telegram.
  • Organizing airdrop and bounty programs.
  • Social media engagement on Facebook, Twitter, LinkedIn, Reddit, Quora, and Instagram.
  • Promotion on online forums like Bitcointalk and CryptoTalk.
  • Ensuring prompt round the clock community support.
  • Search engine optimization through website audit and on-page optimization of content.
  • Publishing targeted paid advertisements through tools like Google Adwords, Bing Ads, and SEMRush.
  • Sharing newsletters as part of email marketing.
  • Whitepaper preparation.
  • Listing services for adding new coins or tokens in trading platforms.
  • Preparation of a detailed content strategy with a well-defined timeline.
  • Video promotion by sharing multimedia content.
  • Affiliate marketing where the existing users will be distributed exciting rewards for referring the platform to new users.
  • Sharing engaging articles and insightful blogs to be published on platforms like Medium and Steemit.
  • Conducting roadshows and events related to blockchain technology and cryptocurrency.
  • App Store Optimization both on Android and iOS platforms through textual and graphical optimization, description localization, and rating increments to boost the overall visibility.
  • Establish a productive partnership with the leading media outlets like CoinSchedule, NewsBTC, and Hacker Noon.
  • Mobile advertising to keep your users engaged with effective promotional campaigns.
  • Conversion rate optimization by enhancing the landing page to reduce costs and make more money.
  • Programmatic advertising to ensure personalization and better performance.
  • Provide an exclusive branding kit to maximize your hype through integrated marketing communication in both online and offline channels.

The process incorporated by the Cryptocurrency Exchange Marketing firm is

  • Examining the business requirements of the firm.
  • Creating a coherent roadmap with a set of deliverables to be fulfilled.
  • Analyzing the competitors’ strengths and weaknesses.
  • Determining the likes, dislikes, and interests of the target audience.
  • Beginning the various marketing activities simultaneously on multiple platforms.
  • Tracking the progress made continuously in terms of likes, shares, and traffic.
  • Concentrating on the functioning of the promotional campaign and improving it.
  • Making regular changes to generate the maximum impact over a period.

Team up with a leading exchange marketing agency as they will ensure reliability, have dedicated personnel to handle the project, and deliver the desired results by upgrading your performance.



Aaron silva

Aaron Silva is a well-known cryptocurrency consultant specializing in dealing with digital trading businesses.